Schito People

A slim book inside a colored plastic case box to showcase the new fashion collection of the brand Schito People. This book is a one-to-one authentic reproduction of the designer’s style. It shows the character of unconventional male looks. A mutual exchange and interconnection between elegance and touches of punk, coalesced in visuals full of impact and pathos. The whole concept, from the artistic creative idea to the original production, was directed by Stelar Legacy. The photo shooting took place alongside the art works of Julian Schnabel and Jean-Michel Basquiat in the biggest private art museum in the world.

Stelar Legacy took care of:
creative & art direction
location scouting & set design
model casting & fashion shooting
graphic & book case design
images & film making
book printing & production